The Noho Hotel will soon bloom with metallic flower petals. (Photo courtesy Curbed)
When Smith-Miller + Hawkinson was brought in to design a new, Landmarks-worthy facade for 25 Great Jones Street, a 13-story sliver of concrete and steel in Noho, some people complained that the architect’s proposal remained too modern, even despite such genre-bending neighbors as 40 Bond Street. Regardless of such complaints, the LPC approved the new facade a few weeks ago, and as if to prove the doubters wrong, the designers have installed a mock-up on site. “In the context of the neighborhood I think it works perfectly—and curiously familiar in scale and coloring to the cornice ornament of the building adjacent to the East,” Henry Smith-Miller said, adding with a chuckle: “It’s dark, brooding, and tangley. The jungle is coming. Watch out for King Kong.” To see what he’s talking about, check out the mock-ups after the jump.
Can you spot the cornice-cribbing mock-up?
Not too shabby. Leafy, but not shabby.
"It turned out even better than I expected," Smith-Miller said.