Coronary Blockage

East, East Coast
Wednesday, February 3, 2010
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A giant ice heart by Moorhead & Moorhead will be installed in Times Square next Thursday. (Courtesy Moorhead & Moorhead)

With Valentines Day barely a week away, the Times Square Alliance is eschewing flowers and candy yet again. Instead, they’re sending New Yorkers a giant designer valentine for the second year in a row, as Moorhead & Moorhead will stage an installation adjacent the TKTS Booth beginning next Thursday. For the inaugural effort, Gage/Clemenceau created a laser-cut heart as flashy as the surrounding billboards. This year’s entry is rather more demur, as Granger Moorhead explained. “We looked at last year’s entry, ‘Two Tons of Love,’ and, well, at the end of the day you’re just left with two tons of stuff, not to knock that project,” Moorhead said. “We didn’t want to do something that would be there at the end. We wanted something more ephemeral.”

Is that a sexy lady? The Empire State Building? Love incarnate?

The designers—Granger runs the firm with his brother Robert—settled on something that would leave no trace, except maybe for a puddle: 169 blocks of ice, inspired by mason’s stones, stacked 10 feet high. Moorhead said the designers had been attracted by the challenge of having to design something that would be unpredictable, where they would not be in complete control. “We have no idea how this could turn out,” he said. So forget our first thought, that a giant melting heart seemed like a melancholy reminder of the follies of love. Instead, we’ve been convinced by Moorhead to view this as a more promising reminder of love’s potential, the breaking down of barriers, that first flutter in the chest. Just be careful not to slip and fall. You might wind up heartbroken.

3 Responses to “Coronary Blockage”

  1. […] Seen at The Architect’s Newspaper Blog. […]

  2. […] Seen at The Architect’s Newspaper Blog. […]

  3. Architect says:

    Good Post! Very informative, glad that you are going to continue writing things like this!

    Regards.
    http://www.cooperburns.co.uk

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