The Banality of Fashion

Friday, November 20, 2009
The controversial photos: These were among the shots from a fashion shoot done at Peter Eisenmans Holocaust memorial in Berlin. (Courtesy New Statesman)

The offending images: These were among the photos from a fashion shoot done at Peter Eisenman's Holocaust memorial in Berlin. (Courtesy New Statesman)

First the cracks, and now this? Sure, Peter Eisenman’s Memorial to the Murdered Jews of Europe in Berlin has seen its fair share of controversies over the years, but it doesn’t get much worse than a fashion shoot for an in-flight magazine. According to the New Statesman‘s scoop, easyJet had no idea the Holocaust memorial had been used as the backdrop for a bunch of models because its magazine is produced by an outside company. That company has yet to speak up about the matter, so it remains unclear whether the fine folks at INK publishing are ignorant or just stupid. Looks like Hannah Arendt is right once again.

UPDATE: Ink Publishing, the company behind the offending shoot responds, and it’s worse than we thought:

Ink Publishing sincerely apologises to anyone who may have been offended by the fashion shoot in the November issue of easyJet inflight, in which a model is photographed in front of Berlin’s Holocaust Memorial. Far from trivializing the Memorial, on the contrary the intention was to encourage passengers to visit for themselves.

The aim of each monthly shoot is to highlight an easyJet destination and tell a relevant narrative. The shoot was intended to not only promote local design talent and the city itself, but to raise awareness. From an educational perspective, it is of the utmost importance that visitors to Berlin see the Jewish Museum (who gave us written permission to shoot in their grounds) and Holocaust Memorial first hand. We absolutely regret any offence caused.

We’re speechless yet again.

11 Responses to “The Banality of Fashion”

  1. Rodney says:

    I’m surprised this hasn’t happened sooner.

    This is the funnest memorial to the saddest event.

    Go there on any given summer day, and you will see people play, frolic, and make-out.

    I understand the concept, intellects understand it, but it doesn’t convey the topic successfully, as it is really just an urban playground.

  2. Felix H. says:

    Looks like Jon Rosenbaum is right once again.

  3. inhabitant says:

    dont get your gotkes in a twist. it’s an open, 5-acre site in the middle of a MASSIVE metropolis, what else are inhabitants suposed to do besides use it as they see fit. if mr. eisenman abstraction is lost on the user, that seems to be his fault rather than the public’s.

  4. Greg Shue says:

    On a side note about architecture and fashion, I have a recent blog post about the potential frivolity of both here:

  5. Darryl Chen says:

    For all the theory that’s supposed to be informing this project, it’s no more than just the latest in a long series of Eisenman’s grid games. That it gets applied to a memorial is less important to him no doubt than the further demonstration of geometrical dexterity.
    Funny thing is I’ve heard him lecture on this project not by way of generative processes or warped grids, but about the -experience- of the place. Under that justification: let the children play, let the tourists be amused, let me jump on top of the blocks (I did!), and let the fashion photographers shoot!
    To Matt Chaban: EasyJet, Ink publishing, and some random stylist have responded genuinely. Maybe you should be directing your exasperated attacks elsewhere.

  6. Shaved Adolecent Pussy says:

    i’m gonna make my own post about it

  7. online says:

    с празничком

  8. Erapype says:

    в конце концов: отлично…

    хочу секса с братом хочу секса в Подольске с беременной
    познакомиться с женщиной – хочу секса за деньги
    секс знакомства свингеры – в Мурманске форум свинг знакомства
    познакомиться с негритянкой в Санкт-Петербурге: одноклассники найти любовницу в Санкт-Петербурге
    познакомиться с женщиной Нижний – хочу виртуального секса с парнем
    познакомлюсь с вампиром секс контакт
    познакомлюсь с православным парнем в Кисловодске: Кисловодск хочу познакомиться с богатой женщиной
    хочу любви в Нальчике и ласки – познакомлюсь с молодым парнем
    в Сергиеве Посаде мы познакомились в интернете стихи – в Сергиеве Посаде где познакомиться с негром
    познакомиться с индусом секси лия девочка ночь Одинцово
    секс знакомства для взрослых: Кисловодск секс знакомства erolake

  9. elkiigolki says:

    Отличный и безопасный портал,
    есть всё! Чего нет. Создадим по вашей прозьбе.

    Гороскоп на каждый день
    видео для взрослых
    порно видео
    скачать видеоконвертер Movavi Video Converter 9.0.1
    почтовая программа

    :) и Анекдот от недосыпа Вопрос:
    Почему в институте пары, а в школе уроки?
    Потому что в школе учатся, а в институте паряться!!!

  10. get over it says:

    i don’t see how you are so blantantly offended and speechless. its a stunning memorial…haunting to anyone who walks among the extrusioins…does this mean it is not also beautiful, a piece of art, and complementary to other artistic mediums? it seems you have incredibly narrow minds…or have never visited the memorial.

  11. curious says:

    Given the controversies surrounding this project (form, function, intent, monument use/purposes in Germany, use of antigraffiti protection produced by Degussa–sister of the company that produced Zyklon B, which was used in the gas chambers– etc), I’m severely disappointed with the creators of the photoshoot. These controversies are actually fairly publicly debated, seriously, just Google the Mahnmal’s name, or search it in Wikipedia. It’s a gross oversight.

    I’m curious, though, as to who designed the garments used in the shoot? Has anyone found this out?

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