Design Your Vegetables

Monday, August 10, 2009

AN is sponsoring a new competition put together by Good magazine, the Urban & Enviromental Policy Institute at Occidental College, and the LA Good Food Network called Project: Redesign Your Farmers Market, which asks designers and non-designers alike to improve upon the current model for farmers markets. Entrants will have until September 1 to design a new venue, product, distribution method, or marketing mechanism to increase returns to farmers and access to healthy foods for consumers. It’s all about helping local farmers give us more good food. What could be better than that??  Check out more here.

If you want inspiration, check out AN contributor Alissa Walker’s great article detailing the slow shift back to local food production, and how design can help speed it up. Some of our favorite new urban markets include the wavy, colorful Santa Caterina Market in Barcelona, and the floating Science Barge in New York. And we love that San Francisco has developed a new sustainable food policy to open up more production channels for local and organic farmers. But for now, there’s lots of room for improvement. Today farmers markets only move about 1% of the total food produced in the U.S.

The winners will be announced and exhibited at the celebration of  Los Angeles farmers’ markets, Farmers’ Markets: 30 Years and Growing,  on September 3.

One Response to “Design Your Vegetables”

  1. […] event, sponsored by GOOD Magazine, The Architect’s Newspaper and edible LA entertainment, is celebrating 30 years of farmers’ markets in […]

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