Esto-ordinary Videos

Thursday, March 26, 2009

(Albert Vecerka/Esto)

“Everybody’s doing it.”

That’s how Erica Stoller of Esto described the august architectural photo agency’s foray into web video. Now don’t fret. At the heart of these videos remains Esto’s unparalleled still camerawork, but given these changing times, experimentation is in order. And, as Stoller’s colleague Joel Sanders explained, the philosophy remains the same.

“Esto has always been about expressing architecture in its truest, purest, most honest form,” Sanders told us over the phone. “We see these videos simply as an extension of that. It’s a means to describing the architecture.”

(Albert Vecerka/Esto)

For its first two videos, Esto showcases the work of photographer Albert Vecerka. One documents the restoration, more than 13 years later, of P.S. 70, a burned out Bed-Stuy school that was transformed by Robert A.M. Stern into the Excellence Charter School. The other presents a time lapse installation from last summer of KieranTimberlake’s Cellophane House at MoMA’s prefab show, Home Delivery.

3 Responses to “Esto-ordinary Videos”

  1. […] o­r­igin­al po­s­t h­e­r­e­: A­/N­ Blo­g » Esto­-o­rdin­a­ry­ Video­s Share and […]

  2. Joseph says:

    These aren’t really videos, with motion and editing. They are stills in a slideshow, so maybe you should call them “slideshows.” It’s the equivalent to putting photos on an animation stand, then zooming and panning back and forth. It closely resembles a screensaver program. The second “video” is simply a time lapse collection of photos.

    Neither adds anything to my appreciation (or lack thereof) for the architecture. Stick to stills, ESTO and cut the bull, or else go to film school.

  3. online stock trading guru says:

    Generally I do not post on blogs, but I would like to say that this post really forced me to do so, Excellent post!

    I’m Out! :)

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